Assessment of citrus marketing in Benue and Kano states of Nigeria

Abstract

This paper examines the organization, structure and conduct of the citrus marketing system between Benue and Kano States of Nigeria. Market concentration measures were applied to a cross sectional data of sampled wholesalers and retailers. Gini coefficient of 0.43 and 0.22 and Herfindal index of 0.0158 and 0.0036 were obtained for the wholesalers and retailers respectively. The paper concludes that the citrus market system tends towards pure competition.

Keywords: Benue, citrus, gini coefficient, Kano, marketing, pure competition, traders