Correlates of Strategic Management and Corporate Survival of Consumer Goods Manufacturing Firms

Abstract

This study was conducted to examine the extent to which strategic management influences the survival or consumer goods manufacturing companies. To achieve this purpose, research questions were raised, hypotheses were formulated ad tested with the chi-square test, while relevant literature was equally reviewed. The population of the study consists of eleven (11) consumer goods manufacturing companies in Rivers State. The questionnaire, which was the major instrument used in collecting data for the study, was administered on the General Manager of the selected companies. Our findings revealed that strategic management significantly enhance the survival of consumer goods manufacturing companies. Based on the above, it was therefore recommended that consumer goods manufacturing companies should endeavour to make good use of strategic management, in order to enhance corporate growth and survival and every member of the organization should be integrated into the strategic initiatives.

Key words; Correlates, strategic management, corporate survival, consumer goods