African Research Review

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The Relationship between Motivation and Job Satisfaction of Managers in the Retail Business in Nigerian

AO Oparanma


This study was conducted to investigate the impact of motivation on job
satisfaction of retail business managers. To achieve this purpose, research
questions were raised, hypotheses were formulated, and relevant literatures
were reviewed. The population for this study consisted of managers of UAC
Nigeria. In order to generate the necessary data for this study, a well
structured questionnaire was administered on the selected managers of the
retail store. The data generated were analyzed using simple percentages and
mean scores while the stated hypotheses were statistically tested with the
Chi-square test and the Spearman’s correlation co-efficient. Our findings
revealed that motivation has strong impact on job satisfaction of retail
business managers as it improves their quality of output. It was therefore
recommended that proprietors of retail business should design appropriate
motivational techniques that will enhance job satisfaction of retail business
AJOL African Journals Online