Organizational Culture and Corporate Innovation
This paper examines corporate innovation with a view to determine its relationship with organizational culture. A critical review of extant literature suggests clearly that innovation matters and it is important for achieving competitive advantage in a highly competitive market. But in achieving corporate innovation, organizational culture plays a very significant role because innovation requires very different business conditions, skills, structures and processes. Previous studies have shown that corporate innovation is influenced either positively or negatively by organizational culture. While some constructs of organizational culture serve as impediments to corporate innovation, others serve as support to corporate innovation. It is therefore recommended that for corporate innovation to strive, managers should be extremely careful in keeping the right mix of cultural traits.
Key words: Organizational culture, corporate innovation, creativity
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