Parental mediation of adolescent media use and demographic factors as predictors of Kenyan high school students’ exposure to sexual content in television

Abstract

Research in Western nations suggests that parents’ involvement in their children’s media use can make a difference in how adolescents select, process and respond to sexual television messages. Little or no published research has investigated this issue in sub-Saharan Africa, even though adolescents and young adults remain among the groups at highest risk for HIV transmission. This study investigated the relationship between Kenyan adolescents’ level of exposure to sexual television content and their parents’ mediation of their television use. A cluster sample of 427 Nairobi public high school students was surveyed regarding parental mediation of their media use and their intake of sexual television content. Co-viewing with opposite sex friends was associated with higher intake of sexual TV content. This relationship was stronger among boarding school students than among day school students. Parental mediation and co-viewing variables predicted three times as much variance among boarding than among day school students.

Keywords: motivations, viewing context, television, parental media monitoring