MAKHITHA, K.; BRESLER, N. The perceived marketing benefits of the 2010 FIFA World Cup™ for craft businesses. African Journal for Physical Activity and Health Sciences, [S. l.], v. 17, n. 4, p. 232–254, 2012. DOI: 10.4314/ajpherd.v17i4. Disponível em: https://www.ajol.info/index.php/ajpherd/article/view/78066. Acesso em: 15 oct. 2026.