Mode of presentation and presentation relationship of brand-product as determinants of memory in advertising

BE Ehigie

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African Journal for the Psychological Study of Social Issues
Journal / African Journal for the Psychological Study of Social Issues / Vol. 1 No. 2 (1994) / Articles

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Vol. 1 No. 2 (1994)

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Mode of presentation and presentation relationship of brand-product as determinants of memory in advertising

BE Ehigie

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