CHILLE, F. J. The effect of marketing mix strategies on adoption of internet banking in commercial banks: The case of commercial banks in Dar es Salaam, Tanzania. Business Education Journal, [S. l.], v. 4, n. 1, 2026. Disponível em: https://www.ajol.info/index.php/bej/article/view/323057. Acesso em: 16 oct. 2026.