More Media for Southern Africa? The Place of Politics, Economics and Convergence in Developing Media Density

  • Guy Berger Department of Journalism and Media Studies at Rhodes University, South Africa

Abstract

In line with global trends, media in Southern Africa in the past decade has been moving slowly towards mergers, partnerships and multi-platform publishing. Driven by politics and facilitated by technology, the process has had to confront the difficulty of establishing viable economic models, the lack of regional integration within Southern African countries, and what is sometimes a difficult political environment. Markets remain largely national or local and economically weak. Print media faces huge hurdles. Broadcast media density is improving, partly through noncommercial mechanisms. News websites are understaffed, lacking in viable survival strategies and skills, and are incompletely integrated with parent media platforms. Economic pressures, however, are likely to force Southern African media operations into greater synergies in search of survival. The various convergences entailed may increase media density.

Critical Arts Vol.18(1) 2004: 42-75

Author Biography

Guy Berger, Department of Journalism and Media Studies at Rhodes University, South Africa
Professor Guy Berger is head of the department of Journalism and Media Studies at Rhodes University, South Africa. He is active in media training and press freedom networks in southern Africa, and was twice elected as deputy chair of the South African National Editors Forum. His research encompasses: coverage of poverty, media and new media issues, policy issues, the Impact of Media Training, South Africa’s Alternative Press, African Media and Democracy, and Race and the Media. http://journ.ru.ac.za/staff/guy/.
Published
2004-07-30
Section
Articles

Journal Identifiers


eISSN: 0256-004