Marketing and distribution of Garcinia kola (Bitter kola) in southwest Nigeria: opportunity for development of a biological product

  • FD Babalola
  • BO Agbeja
Keywords: Selling price, marketing problems, distribution channel, producer, merchant, wholesaler, retailer Introduction

Abstract

The study evaluates the different marketing of Bitter kola (Garcinia kola) starting from the point of production with the view to improving the trade. Farmers have Garcinia trees on their farm and these were spared during land preparation for farming. Marketing of Garcinia nuts generated appreciable income to the producers and intermediaries. Unfortunately, Garcinia trees are currently on the decrease as a result of deforestation; this therefore calls for urgent attention on the establishment of Garcinia plantation. Diversification of the products should be encouraged to create more market opportunities and accrued benefits.
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eISSN: 1110-6859