Influence of Shari’ah on Socio-Cultural and Economic Development of Marketing Practices in NorthWestern Nigeria.
This study investigated the socio-economic influence of Shari‘ah marketing practices in Northwestern Nigeria for security and Nigeria’s development. The study was conducted in Jigawa, kaduna, Kano, Katsina, Kebbi, Sokoto and Zamfara States of Nigeria being the core of Shari‘ah State. All the states have expansion on Shari‘ah court s ystem except Kaduna State. The data were obtained from both primary and secondary source. A multi-stage random sampling technique was used in selecting 1,392 respondents for the study comprising 180 management staff, 460 traders, 60 staff of production section and 692 consumers from a study population of 2,000,915. The questionnaire was validated by a panel of experts in the area of Economics, Political Science, Sociology, Shari‘ah Law, Arabic and Islamic Studies. Information on socio-economic rules and regulations of Shari‘ah such as fair price, hoarding, adulteration, price control, prohibited products and counterfeiting were measured using Likert Scale. The data generated were subjected to both descriptive and inferential statistical techniques of analysis. The results revealed that marketing practices variables such as product, production, societal marketing, marketing orientation and selling practices were correlated with socio-economic rules and regulations of Shari‘ah in terms of fair price, hoarding, adulteration, price control and prohibited products indicated by Pearson Correlation Analysis. A significant relationship was revealed between Shari‘ah socio-economic rules and regulations and marketing practices (r = 0.87; p< 0.001). The study concluded that Shari‘ah socio-economic rules and regulations have significant influence on marketing practices which will affect the development of marketing strategies and products.
Keywords: Shari‘ah, Marketing Practices, Selling Practices, Production Practices, Marketing Orientation Practices, Societal Marketing Practices, Product