The role of trust, innovation and knowledge management in entrepreneurial survival strategies: a study of selected cybercafé micro-entrepreneurs in Ibadan, Nigeria
The field of Information communication technology (ICT) is very young in research terms, especially in developing economies. The business aspect of ICT is developing fast, but the challenge of stifling completion has made it imperative for the micro-entrepreneur to adopt various strategies to keep afloat. Therefore this paper examines how the concepts of trust, innovation and knowledge management have aided the cybercafé micro-entrepreneurs through a case study. The study reveals the uniqueness of the micro-entrepreneurs to effectively develop trust, use knowledge management strategies and innovation in advancing their entrepreneurial outfits.
Key words: Knowledge management, innovation, entrepreneurship, trust, cybercafé, Nigeria, Ibadan