Using community conversation in the fight against HIV and AIDS
While promoting participatory communication approaches in the fight against HIV and AIDS and a myriad other problems continues, empirical research into its effects has been dismal. This study endeavoured to assess the impact community conversation (CC) in curbing the HIV and AIDS pandemic in Bahir Dar, Ethiopia. Data were collected from twenty-one participants, six facilitators and a coordinator of the CC project using in-depth interviews and focus group discussions (FGD).The study found that the selection of facilitators from the community; the willingness and their positive approach to the programme by participants, facilitators and Kebele administrators were the positive factors that contributed to the proper implementation of CCs. However, the overwhelming number of participants, some facilitators’ limited skills in moderating discussions, the absence of relevant stakeholders, overlapping of CCs with other programmes of the Kebeles, lack of follow up, and interference of Kebele administrators were found to be the major limitations to the success of the CC interventions.
Key Words: Community Conversation, Participatory Communication, Alternative Media, HIV and AIDS