Journal of Consumer Sciences <p>The Journal of Consumer Sciences is an official publication of the South African Association of Family Ecology and Consumer Sciences (SAAFECS).</p> <p>The Journal of Consumer Sciences (JCS) publishes articles that focus on consumer experiences in different places and from different perspectives and methodological positions. The journal will consider research from within the fields of consumer studies, consumer science, home economics, family studies, consumer education, consumer rights and consumer behaviour.&nbsp; We also consider household and/or individual food security to be a facet of food consumerism and hence those working in this field should consider publishing in this journal. The journal also welcomes current consumer-related research that examines the impact of environmental, community and sustainability issues.</p> en-US Copyright is owned by the journal. (Prof Elizabeth Kempen) (Ms Trudie Erasmus) Wed, 07 Jul 2021 00:00:00 +0000 OJS 60 Harnessing education through entrepreneurship in consumer studies to address youth unemployment in South Africa <p>As South Africa has an extremely high youth unemployment rate, entrepreneurship education is vital to provide this country’s learners with opportunities for, and insight into, creating their own employment. Such education can be offered using the approaches about, for or through entrepreneurship. Each of these approaches serves a different purpose. This article specifically focusses on education through entrepreneurship, which is deemed best to prepare learners for real-world entrepreneurship. Only one subject in the South African school curriculum (i.e. Consumer Studies) has the advantage of potentially providing education through entrepreneurship. Most Consumer Studies teachers, however, face several challenges in their efforts to ensure that this advantage reaches their learners. These challenges impair teaching and learning in Consumer Studies, demoralise teachers and diminish the potential advantage of the entrepreneurship education embedded in the subject. The subject needs to be fortified to ensure that this unique advantage can be implemented with more frequent success in Consumer Studies. A qualitative exploratory case study was conducted to explore how one selected school had successfully applied education through entrepreneurship in Consumer Studies. Data were collected through qualitative interviews (n=2) with the teachers at this school, as they had managed to successfully fortify Consumer Studies at their school against many of the challenges reported in this subject by teachers at other schools. The data analysis was interpretive, informed by the major challenges that Consumer Studies teachers face in South Africa, as reported in the literature. The findings indicated that the teachers at this school implemented a series of well-planned strategies to generate continuous income for sustaining Consumer Studies. Their successes have contributed to the subject expanding in their school, with increasing numbers of learners who select it, meaning that a growing number of learners will benefit from the entrepreneurship education embedded in Consumer Studies. As a result, a model – with the main aim of supporting and strengthening education through entrepreneurship in this subject – was subsequently developed, which Consumer Studies teachers could use to overcome some of the challenges they face in the subject. Further research is needed to refine the model for different contexts in the South African educational landscape.</p> A Du Toit Copyright (c) Wed, 07 Jul 2021 00:00:00 +0000 Inpatients’ perspective of foodservice quality in selected public hospitals of South Africa’s Gauteng province: a gender comparison <p>The purpose of this cross-sectional comparative quantitative study was to determine male and female inpatients’ perspectives of hospital foodservice quality, as measured by five dimensions of foodservice quality; namely, tangibles, reliability of the foodservice system, responsiveness of the foodservice system, empathy, and attitude of the foodservice personnel. The study, in selected public hospitals in Gauteng province, is based on secondary data from the superordinate study that used a proportional sampling technique for data collection. The dataset used here contained 147 (66 [44.90%] female, 68 [46.26%] male and 13 [8.84%] undisclosed) anonymous inpatients. Wilcoxon-Mann-Whitney test analysis revealed that male inpatients had significantly different perceptions of tangibles, empathy, attitude, and responsiveness than their female counterparts. Contrary to their female counterparts, male inpatients were of opinion that service staff informed them of menu served (p = 0.0034), staff provided consistent service <br>(p = 0.0115), tray looked attractive (p = 0.0401), and that service staff informed them of the nutritional value of food items (p = 0.0078).&nbsp; In contrast to their male counterparts, females thought crockery (p = 0.0258) and cutlery <br>(p = 0.0410) looked clean, service staff explained food items on the menu (p = 0.0001), staff responded when patients asked for help <br>(p &lt; 0.0001), service staff greeted them when they served them with meals (p = 0.0063) and service staff treated them with respect <br>(p &lt; 0.0001). Inpatient gender is, therefore, an important factor associated with inpatient experiences and expectations. This study recommended that managers should consider developing a new policy that is targeted, unlike the current one that follows the “one size fits all” notion. Future studies may consider a representative sample of Gauteng province’s hospitals and a mixed-methods study, that will give voice to inpatient experiences, is recommended.</p> ME Letsoalo, LJ Ncube Copyright (c) Tue, 27 Jul 2021 00:00:00 +0000 Contextualized interpretation of food (in) security by rural youth in KwaZulu-Natal <p>Understanding food security in a localized context is often overlooked when diagnosing and developing food security interventions. The aim of this exploratory study was to establish how young adults defined food security. For this study, a purposive sampling strategy was utilised to select 49 young adults, aged 21 to 40 years of age, from two rural communities in KwaZulu-Natal, South Africa. Data on how participants defined and interpreted food security and food insecurity along with related issues, were collected through focus group discussions. The thematic content analysis generated a pattern of categories, concepts and themes. The themes were compared to the Food Agriculture Organization’s (FAO) comprehensive definition and framework for Food Security. Interpretations were based on observable descriptions, experiences and lived realities. Child health and care practices were equally important for defining food security, strengths that future policies and programmes could build on. Social ills and mental problems contributed to observable psycho-social aspects of severe food insecurity. Coping strategies included agriculture, social networks, and natural food resources to enhance food security. Lack of irrigation support services, underutilization of indigenous food resources, and normative experiences on transitory food insecurity posed barriers to achieving food security. This exploratory study provides insight into beneficial practices that programs can build on. Given the centrality of traditional food practices to cultural health, policies must consider both market and traditional food systems when conceptualizing food security in multicultural South Africa.</p> T Kheswa, U Kolanisi, M Siwela Copyright (c) Fri, 06 Aug 2021 00:00:00 +0000 Statistical modelling of key body dimensions in developing a size chart for the full-figured, pear-shaped South African women <p>Anthropometric body measurement is a crucial process in the development of size charts for garment manufacturing. Body measurements differ between specific population groups, and garments catering for different populations must be manufactured based upon accurate size charts informed by accurate body measurements for that population. Amongst population groups, the full-figured, pear-shaped South African woman is a unique identifiable body type. This body type is not adequately catered for in garment manufacturing, as it requires a unique configuration of garments with different sizes for the upper and lower torso. The relative absence of well-fitting garments for this body type necessitates taking body measurements in order to develop a size chart to inform design and manufacturing of garments.</p> <p>The purpose of this paper is to develop a statistical model of key body dimensions (bust, waist and hip) to populate a size chart for the manufacturing of ready-to-wear garments for the full-figured, pear-shaped South African woman. A correlational research method using body measurements from purposively selected women of ages 25 to 55 years was carried out. After categorizing the height measurements into three groups, the means of body measurements for the medium height group were used to develop a size chart for sizes 16 to size 24, using principal component analysis (PCA) and least squares regression.</p> <p>Results showed that the bust, waist and hip values highly contribute towards body type sizing. The bust and hip were highly correlated at R2=0.996 (99.6%), and the model predicted the true value of the hip at R2=0.993 (99.3%). Bust measurement positively correlated to the waist at 93.8%, and the model predicted the true value of the waist at R2=0.880 (88%). Bust dimension was significant in predicting the hip and waist dimensions. Variances among hip dimensions in the current sizing were in 4 to 6 cm intervals. Full-figured, pear-shaped figures present 5.5 to 7.5 cm values across the hip measurements.</p> <p>In conclusion, findings of the simulated values for hip and waist at different sizes based on bust measurements suggest that the values obtained respectively were almost the same with measurements in the customised size chart developed in the study. This makes the model dependable, reliable and valid for the size chart determination targeting the full-figured, pear-shaped South African woman. It is recommended that the model be used for determining size charts for other body shapes.</p> O Ola-Afolayan, PE Zwane, A Mastamet-Mason Copyright (c) Sat, 09 Oct 2021 00:00:00 +0000