Marketing library services and skills in Nigeria: the prospect for library school graduates of the 21^st century

Abstract

The need for libraries to engage in marketing of its services is the crux for this article. The paper viewed marketing by librarians as a pivotal instrument to be used in endearing the profession to the society and Library and Information Science (LIS) students who automatically the paper suggests should become self reliant. The expressed philosophies of librarians such as, Library is a building with books, Librarianship (library and skill) ends in the library, Marketing is not an aspect of librarianship etc, should be discouraged. The paper proffered a model for the domestication of entrepreneurial education in library and information science, while it listed skills for LIS graduates such as Independent and self employment, Reliable information provision, Effective customers’ relation, etc as prospects for entrepreneurship education vis-a-vis tools professional recognition of LIS students.