Journal of Language, Technology & Entrepreneurship in Africa

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Identifying and managing cross-cultural differences in the classroom: A case study of USIU

JJ Jefwa


Many learning institutions are now designed to cater to the needs of students and
staff from different cultures. The United States International University (USIU) in
Kenya is no different. It provides learning opportunities to learners from different
nations and regions of the world. When these learners and other staff come into the
new culture, they often experience culture shock because the culture they now
embrace is different from what they have been socialized into back in their own
This paper examines the extent to which differences in cultural orientations affect
learners' abilities to pursue academic programs effectively. We interviewed only a
small number of learners since we were interested more in the narrational data and
in few instances used statistical evidence.

Journal of Language, Technology & Entrepreneurship in Africa Vol. 1 (2) 2009: pp. 120-128

AJOL African Journals Online