Consumerism in Nigeria

  • AA Ijewere


With high corn petition in the business world, manufacturers, marketers and service providers have been known to engage in several unethical, exploitative and misleading practices in their attempts to bedt competition, make profit and stay on in business. These bad practices have caused consumers not only their money but also their life in several cases, hence the birth of consumerism which is an attempt by the civil society to protect themselves against the unethical and bad practices of the manufacturers, marketers and service providers. In this research we examined the existence and the level of activity of consumerism in Nigeria using extant literature, and discovered that unlike what entails in the developed world, consumerism in Nigeria is still at its infancy, with the government and the civil society not doing enough to grow it to maturity. However, this study identfied those factors that are responsible for the slow growth and activity of consumerism in Nigeria and proffered solution.

Keywords: Consumerism, consumer protection, unethical practices, consumer exploitation, legal redress.


Journal Identifiers

eISSN: 1596-8308