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As the title indicates, the two primary foci of this conference in New York were ";marketing"; and e-business."; Of the two, it seems likely that the second is less well-known in Nigeria. Therefore, Part #1 of this paper overviews the different types (that is, a typology or taxonomy) of e-business models. Part #2 of the paper will consider a number of issues relating to the intersection of marketing on the one hand and the e-business environment on the other. Part #2 of the paper concludes with a short mini-case designed to stimulate readers appreciation of the ways the issues raised could relate to a business in Nigeria.
(The Lagos Business School Management Review: 2002 7 (1): 1-43)