Values of Modern Technology to Electronic Media Management in Nigeria

Abstract

This paper examines the influence, impact and communicative values of modern technology to electronic media management in Nigeria. It evaluates changes in distribution and consumer technologies, the impact on media content, new business models for the electronic media, and concludes with a discussion of issues associated with technology in Nigeria electronic media management. Using the Nigerian electronic media establishments as a case study. The study adopts a cross survey method and applied research for the investigation. The findings show that the electronic media occupy an important place in Nigeria enclave through the dissemination of information and entertainment as the electronic media; industries continue to face a rapidly evolving environment due to modern technology in Nigeria.