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Towards effective mass mobilization for social justice: a communication approach

John I. Ukam

Abstract


The work looks at effective mass mobilization as a function of communication. It looks at mass mobilization as an essential aspect of human relational activity which has, to a great extent, been over dramatized with little to show for its achievement. The historical approach was deployed for information gathering and analysis. It was discovered that mass mobilization has not been effectively defined and implemented by agencies. The work therefore resurrected the traditional approach of mass mobilization, a method which has mostly not been followed in the search for right results. The work concludes that mass mobilization should be given priority of place as an effective tool for human development. The work proceeds to recommend proper deployment of effective communication for effective mass mobilization as a tool for achieving social justice.

Keywords: Social Justice, mass mobilization, effective communication


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