Justifications for Undertaking Marketing Orientation Studies in Higher Learning Institutions in Tanzania
Abstract
This paper was written with the major aim of presenting a number of issues which justify the undertaking of marketing orientation studies in Tanzania Higher Learning Institutions (HLIs). It was also the intention of the authors to give a brief picture of marketing practice in Tanzania environment and on the higher learning institutions. The information used in this paper was mainly collected through review of literatures on articles which focused on marketing orientation and higher learning institutions. The review of literature revealed that different aspects including challenges facing HLIs, sectoral variation, geographical concentrated literatures, qualitative based studies, review of literature based studies, single informants responses, small samples problems and limited responses limitations are major issues justifying undertaking a marketing orientation study in Tanzania HLIs.
© 2023 The authors
MAJOHE and the individual contributions contained therein are protected under copyright law and the following terms and conditions apply to their use:
Photocopying: Single photocopies of single articles may be made for personal use as allowed under the Copyright Act. Permission of the copyright owner and payment of a fee is required for other photocopying, including multiple copying, copying for advertising/promotional purposes, resale and all forms of document delivery. Special rates are available for educational institutions that wish to make copies for non-profit educational use. Permissions may be sought directly from the East African School of Higher Education Studies and Development (P. O. Box 7062 Kampala, Uganda; Tel.: +256 772 586959 or +256 782 059616; e-mail: majohe.cees@mak.ac.ug, david.onen@mak.ac.ug, gerald.bwenvu@mak.ac.ug).
Derivative works: Subscribers may reproduce tables of contents or prepare lists of articles and abstracts for circulation within their institutions but the permission of the copyright owner is required for resale or distribution outside the institution. Permission of the copyright owner is required for all other derivative works including compilations and translations.
Electronic storage and usage: Permission of the copyright owner is required to store and use electronically any material contained in MAJOHE, including any article or part of an article. Except as outlined above, no part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior written permission of the copyright owner.
Frequency and subscription: MAJOHE is published biannually in February and August.
Annual Institutional Subscription Rates 2023: USD 200 for East Africa; USD 250 for the rest of Africa; USD 300 for all other countries. Annual Personal Subscription Rates 2023: USD 50 for East Africa; USD 60 for the rest of Africa; USD 70 for all other countries. The prices include postage. Subscribers should note that these rates may be revised without prior notice.
The journal content is protected under a CC-BY-NC-VD license.
