Farmers’ willingness to pay for quality orange fleshed sweetpotato (OFSP) vines in North Central Nigeria: A case of Benue and Nasarawa States
The special nutrition need by people have shifted their focus to the adoption of Orange Flesh Sweet Potato for cumption due to its high content of Vitamin A. Sweetpotato which is one of the most important but underutilized food crops in the world have now attracted concerted efforts globally to in the past decade to feed the low-income earners across the world. This research used well structured questionnaire to collect information in examining farmers‘ willingness to pay for Quality Orange Fleshed Sweetpotato vines in the North Central Nigeria using descriptive statistics and tobit model in analysing the data. The results revealed they are willing to pay for OFSP vines due to its maturity period, Beta carotene and yield. The factors affecting the farmers‘ willingness to pay for quality orange fleshed sweetpotato vines were quality of bundles (P<0.01), Age (P<0.1), Sex (P<0.05), off-farm income (P<0.05), Distance of OFSP vines (P<0.05), land size (P<0.05), yield of OFSP (P<0.1), total revenue from OFSP (P<0.01), and disease resistant variety (P<0.05). In conclusion, almost all of them were willing to pay for OFSP vines despite non visitation by extension agents and lack of credit facility. Research should be carried out and more awareness should be made to improve on OFSP production especially among women and youth.
Keywords: Orange Fleshed Sweet Potato (OFSP), Willingness to pay and Vines