Differentials in Performance among Ginger Marketers in South-East, Nigeria

  • C. Kadurumba
  • R. O. Mejeha
  • J. C. Nwaru
Keywords: Net return, Ginger, Marketers, Marketing Margin, Marketing Efficiency


The study analysed the performance of ginger marketers in South-East, Nigeria, using a multi-stage sampling procedure in the selection of hundred sixty eight (168) respondents for the study. A well-structured questionnaire was used in collecting data from the respondents and the data collected analyzed using simple statistical tools like frequency tables, percentages and cost and return analysis. The result revealed that majority (62%) of the ginger marketers were females, mean age of about 44 years and 62.50% married. Majority had little or no contact with extension (1.36), had large households (6persons) and non-members of cooperative society (56.48%). The results of the performance indicators shows the net return as N24,089.66 per week. This suggests that the business was profitable and capable of continuing in both the short and long run. However, higher margin implies a higher profit. It is therefore recommended for policies that will encourage new entrants into the business since is profitable and those already in it to scale up. Awareness campaigns should made to popularize the crop and it benefits, this is expected to increase their livelihoods.


Journal Identifiers

print ISSN: 0300-368X