Use of Social Media for Marketing of Agricultural Commodities in Selected Markets in Ibadan metropolis, Oyo State, Nigeria

  • J.O. Ogunsola
  • A.B. Alarape
  • O.J. Aluko
  • O.M. Olaore
  • A.J. Ogunsola
Keywords: Social Media Platform, Usage, Agricultural Commodities, Marketing, Traders


This study examined the use of social media for marketing agricultural commodities in Nigeria particularly in Ibadan metropolis. Descriptive survey design was used to carry out the study, while 100 questionnaires were used to obtain data from the market traders of Agricultural products in Ibadan. Data was analyzed using descriptive (mean, frequency, standard deviation, percentages) statistics. The result shows that majority of the respondents were female (61%), married (36%) and within the age range of 30-35 years. The findings also revealed that Instagram, Facebook and Youtube are the most used social media App among the respondents and almost all the respondents (96%) spend more than 1 hour daily on social media for advertising their products. The study further revealed that Facebook and Instagram were the most preferred social media tools for product marketing by the respondents. The study therefore shows that social media was used to a very high extent to enhance customer relationship and increase sales due to its mode of operation in marketing agricultural commodities. It’s recommended that agricultural commodities sellers should learn more on how to effectively use social media for agricultural commodity marketing.


Journal Identifiers

print ISSN: 0300-368X