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May 11, 2025Keywords:
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Main Article Content
Analysis of Investment and Performance of Poultry Feed Marketing in Abia State, Nigeria
Abstract
The study analyzed the investment and performance of poultry feed marketing in Abia State. Specifically, the study identified and categorized the investments made by the poultry feed marketers, estimated the value of investments, determined their performance, and estimated the determinants of the performance of poultry feed marketers in the study area. A multistage sampling technique was used. Data collected using structured questionnaires and interview schedules from 120 poultry feed marketers were analyzed using multiple regression analysis, net profit analysis, frequency tables, and percentages. The result of data analysis identified Poultry feed + Drugs/Vaccines, Poultry feed + Drugs/Vaccines + Equipment, Poultry feed + Drugs/Vaccines + Equipment + Chicks as the various combinations of enterprises that poultry marketers diversified into. The total average investment made by categories of poultry feed marketers identified is N 390,970.45, N 1,109,425.50, and N 21,121,165.00, respectively. The net profits of N383,320.00, N1, 047,350.00 and N6, 650,050.00 accrued to the categories of poultry feed marketers, respectively. Also, Age (p₌0.01), marital status (p₌0.10), purchase cost (p₌0.01), price (p₌0.01), handling cost (p₌0.05), marketing cost (p₌0.01) and rent (p₌0.10) were significant determinants of performance in poultry feed marketing for category A. Age (p₌0.01), household size (p₌0.10), purchase cost (p₌0.10) and handling cost (p₌0.01) are the significant determinants of performance in marketing of poultry feed for category B. While education (p₌0.01), household size (p₌0.05), purchase cost (p₌0.05), handling cost (p₌0.05), and marketing information (p₌0.10) are the significant determinants of performance in poultry feed marketing. The result from the study shows that poultry feed marketing is a profitable business venture, as poultry feed marketers diversify into other enterprises within the poultry supply chain. Prospective investors are encouraged to invest in poultry feed marketing with as many associated enterprises within the poultry supply chain. This will reduce the current high unemployment rate that is experienced in the country.
