Quality assessment in small businesses: the case of Dutch culinary restaurants

  • Sjoerd Gehrels
  • Berry Dumont

Abstract

Research material on quality definitions in the specific small business segment of culinary restaurants is scarce. Defining quality in culinary restaurant small businesses deserves increased attention in order to further develop professionalism within this segment. For this research nine Dutch senior key-stakeholders were interviewed. The stakeholders held different viewpoints about quality but shared certain elements. Most important determinants of quality were ‘product quality’ and ‘service quality’. Offering information to potential customers about these two factors are very important in customer decision-making. This research will stimulate discourse on quality in the relatively underexplored sector of culinary restaurant small businesses.

Keywords:culinary restaurants, quality assessment, service management, small business

Research in Hospitality Management 2012, 1(2): 75–84

Author Biographies

Sjoerd Gehrels
Stenden University of Applied Sciences, Rengerslaan 8, 8917 DD Leeuwarden, The Netherlands
Berry Dumont
Fletcher Hotel and Restaurant Kasteel Ehrenstein, Oud-Erensteinerweg 10, 6468 PC Kerkrade, The Netherlands
Section
Articles

Journal Identifiers


eISSN: 2415-5152
print ISSN: 2224-3534