Leisure motorhoming: the case of the motorhome club of South Africa

Abstract

This paper introduces caravanning and camping as a leisure activity that consists of
a number of sequential experiences. The particular focus is on motorhoming as a
form of caravanning/camping. The Motorhome Club of South Africa has a
membership base of 670. A self-administered questionnaire surveyed the opinion of
the entire membership base on certain aspects relating to the Motorhome Club and
motorhoming in general. Two-hundred-and-ninety-nine questionnaires were
returned. A Chi-square analysis identified a number of significant differences
between specific demographic groups, most notably between age groups, and the
number of club rallies attended. Only one significant difference was found between
English and Afrikaans respondents – the latter are less inclined to visit historical
sites (such as battlefield sites) than English respondents. The MCSA management
committee needs to address the needs of two very important market segments, namely
those younger than 60 years of age, and those who have not attended any MCSA
Club rallies since 2003.

Keywords: Leisure motorhoming; Motorhome Club of South Africa; Club involvement; Tourism and travel experiences.

SAJRSPER Vol. 30 (1) 2008 pp. 125-136