Knowledge Gain and Adoption among Farm Women through Interactive Multimedia in Kilosa and Sengerema Districts, Tanzania
This paper examines knowledge gain and adoption among farm women with access to information and improved communication. This is because access to information and improved communication is a crucial requirement for agricultural development. In rural areas, group approach, “self-help groups (SHGs),” have been initiated among farm women using Interactive Multimedia Compact Disc (IMCD). The IMCD emerged as a potential learning tool to train farmers about a particular agricultural-knowledge. A theoretical and conceptual framework for an adoption pathway is reviewed in which farmers move from knowledge gain to adoption over time. This study was conducted in Sengerema and Kilosa districts with telecentres that train farm women in SHGs using IMCD. A total of 180 farm women were randomly and equally selected. Simple correlation and multiple regressions were used to assess association and influence of socioeconomic characteristics on knowledge gain and adoption. It was established that education status and mass media exposure exhibited a positive and significant relationship. Age and farm statuses showed negative association with knowledge gain. Farm status and innovativeness showed significant and positive relationship with knowledge adoption. Farming experience exhibited negative and significant relationship with knowledge adoption. Thus, while preparing IMCD, one should take care these variables for knowledge gain and adoption. The inferences on knowledge gain and adoption imply that longer periods will be required for majority of farm women to use the technology and to have the decision leading to adoption.