University of Dar es Salaam Library Journal https://www.ajol.info/index.php/udslj <p>The University of Dar es Salaam Library Journal publishes articles on all aspects of Library and Information Science. These include organization and dissemination of information, library education and training, information technology and its application in libraries, book reviews and short communications.</p><p>Authors are in invited to submit their articles to be considered for publication. See <a title="information for authors" href="http://journals.udsm.ac.tz/index.php/lj/information/authors" target="_blank">information for authors</a> for details.</p><p><span>This journal can also be accessed at </span><span>the following link </span><a title="http://www.ajol.info/index.php/udslj/issue/archive" href="http://www.ajol.info/index.php/udslj/issue/archive" target="_blank">http://www.ajol.info/index.php/udslj/issue/archive</a></p> University of Dar es Salaam Library Services en-US University of Dar es Salaam Library Journal 0856-1818 <p>Copyright for articles published in this journal is retained by the journal.</p><p>The content is licensed unader a <em><strong>Creative Commons </strong></em><strong><em>Attribution-NonCommercial-NoDerivs (CC BY-NC-ND) License.</em></strong></p> Editorial https://www.ajol.info/index.php/udslj/article/view/210733 <p>Editorial for issue number 2</p> Faraja Ndumbaro Copyright (c) 2021 University of Dar es Salaam Library Journal 2021-07-16 2021-07-16 15 2 1 2 10.4314/udslj.v15i2. The influence of user participation attributes on e-government implementation success in developing countries https://www.ajol.info/index.php/udslj/article/view/210734 <p>This paper examined the influence of user participation attributes on e-government implementation success in Uganda. The quantitative data were collected through a survey of 277 employees from three Ministries (ICT, Finance and Works) in Uganda and was analysed using PLS-SEM aided by Smart PLS3. Using Stakeholder theory as a primary theory for addressing user participation who are key stakeholders and UTAUT to capture the technology usage of egovernment users. Findings revealed that user participation attributes have a significant positive influence on e-government implementation success in Ugandan context. Findings from the Smart PLS assessment measurement model portended that user participation attributes have a statistical positive relationship on e-government implementation success in Uganda. Therefore, policy makers, managers, Information System developers, electronic service providers, and egovernment implementers should consider involving end-users in active e-government implementation process. This ensures accountability, transparency, trust in electronic-services and online-information from the central government to the users, among other benefits. These findings contribute to sparse literature of user participation in e-government implementation success in developing nations hence providing empirical foundation for future academia. More <br>so, all stakeholders of e- government implementation work towards curbing the factors affecting and hindering end-users from active participation in e-government implementation in Uganda.</p> Sumaya M. Kagoya Ulingeta O. Mbamba Copyright (c) 2021 University of Dar es Salaam Library Journal 2021-07-16 2021-07-16 15 2 3 20 10.4314/udslj.v15i2. Perceptions of librarians towards the adoption of embedded librarianship in Tanzania https://www.ajol.info/index.php/udslj/article/view/210735 <p>Academic libraries in Tanzania have not fully adopted or embraced embedded librarianship as an innovative approach to enhance library service delivery. To gain understanding on the adoption of embedded librarianship, the present study explored the librarians' perceptions towards the adoption of embedded librarianship approach in academic libraries in Tanzania. The study mainly employed exploratory research design blended in a mixed research approach where both quantitative and qualitative aspects were used. A total of 166 librarians from six university libraries filled the questionnaire while 6 directors were interviewed. Statistical Product for Service Solutions (SPSS) version 21 was used to perform descriptive statistics. The study revealed librarians' positive perceptions on the adoption of embedded librarianship in academic libraries. Strengthening librarians and user partnership is an important mechanism to enhance library service delivery. Building strong collaboration between library and faculties through MoU, and enhancing librarians' competencies in teaching, research, communication, ICT applications are necessary for effective adoption of embedded librarianship.</p> Carren Mushi Kelefa Mwantimwa Evans Wema Copyright (c) 2021 University of Dar es Salaam Library Journal 2021-07-16 2021-07-16 15 2 21 38 10.4314/udslj.v15i2. Social media effectiveness on youth purchasing behaviour of soft drinks in Tanzania https://www.ajol.info/index.php/udslj/article/view/210782 <p>The article assesses social media effectiveness on youth purchasing behaviour of soft drinks in Tanzania. With the help of the AIDA Model and Media Theory, the article focuses on the content, attitude and awareness of social media as they affect youth purchasing behaviour of soft drinks. A structured questionnaire to gather data was distributed to 80 conveniently sampled non PhD University of Dar es Salaam youth students. More so, 3 purposively selected key informants were interviewed for in-depth information. A mixed method approach was used for data analysis, where quantitative analysis was primarily utilised and <br>complemented by in-depth interviews from key informants. Multiple regression analysis aided by SPSS Version 20 was used to analyse the quantitative data. The findings indicate that of the three constructs, youth purchasing behaviour appears to be positively and significantly influenced by two predictor variables namely, content and awareness of social media constructs. A third construct of attitude towards social media had a positive, but insignificant influence on youth purchasing behaviour. The article recommends that soft drinks companies should effectively utilise social media platforms, by adopting effective use of social media content through enhanced clarity and identity of content. Moreover, companies should capitalise on awareness opportunities created through ease of social media use and the level of knowledge of youths as means to recruit new consumers as well as retain existing ones.</p> Omari K. Mbura Sumaya M. Kagoya Copyright (c) 2021 University of Dar es Salaam Library Journal 2021-07-16 2021-07-16 15 2 100 120 10.4314/udslj.v15i2. Antecedent factors influencing maternal health information seeking behaviour of women of childbearing age in rural Tanzania https://www.ajol.info/index.php/udslj/article/view/210737 <p>Seeking maternal health information from relevant and reliable sources is essential in reducing pregnancy-related complications that may result in both maternal morbidity and mortality. This study has investigated factors that influence maternal health information seeking behaviour of women of childbearing age in rural Tanzania. The study utilized a descriptive research design combining quantitative and qualitative research approaches. The study has used questionnaires, administered to 380 respondents, and focus group discussions involving 29 participants to collect data. Findings indicate that several factors are responsible for the women’s information seeking behaviour. These factors are: proximity to information sources; economic factors; previous pregnancy experiences; direct experience with information sources; information sources’ ability to provide relevant and adequate health information and women’s belief that the sought information will help to address their health problems. This study concludes that health practitioners and maternal health information <br>providers should be mindful of these factors when providing maternal health information to women in rural areas. Furthermore, while it is important to encourage women to seek health information from reliable sources, it is also essential to equip them with information literacy skills to enable them to evaluate the health information they receive from their social networks and other informal sources.</p> Mohamed Kassim Kokuberwa Katunzi-Mollel Copyright (c) 2021 University of Dar es Salaam Library Journal 2021-07-16 2021-07-16 15 2 57 68 10.4314/udslj.v15i2. Role of small-scale farmers in making agricultural market information systems relevant and sustainable in Bugiri district, Uganda https://www.ajol.info/index.php/udslj/article/view/210738 <p>The study aimed at establishing the role of small-scale farmers in making agricultural market information systems relevant and sustainable in Bugiri district. This study employed a case study research design and adopted a qualitative research approach. Purposive sampling method was used to select respondents with in-depth information and knowledge relating to the topic under study. Data was collected using focus group discussions and unstructured interviews methods. <br>Major findings reveal that market information is still largely focused on prices and does not give details about quality and quantities. Small-scale farmers’ access to and utilization of market information is still limited but gradually improving. There is no systematic infrastructure for timely collection and dissemination of information in an appropriate medium to all stakeholders. The study concludes that value chain development is crucial for the success of market <br>information systems and it is therefore imperative that information be provided on different areas along the chain. The study recommends establishment of village/parish information centres and display boards to inform small-scale farmers about up-to-date market information.</p> Sarah Kaddu Sarah Kaddu Doreen Nanyonga Eric Nelson Haumba Copyright (c) 2021 University of Dar es Salaam Library Journal 2021-07-16 2021-07-16 15 2 69 83 10.4314/udslj.v15i2. Usage of Online Public Access Catalogue (OPAC) by undergraduate students at Sokoine University of Agriculture https://www.ajol.info/index.php/udslj/article/view/210776 <p>This study aims to examine the usage of Online Public Access Catalogue (OPAC) by undergraduate students atSokoine University of Agriculture (SUA). Specifically the study aimed to determine whether the undergraduate students were aware of OPACat Sokoine National Agricultural Library (SNAL), to examine the access to OPAC by undergraduate students at SNAL,to examine the usage of OPAC by undergraduate students at SNAL and to identify the challenges encountered by undergraduate students in the usage of OPAC at SNAL. The study involved 100 purposively selected Bachelor of Information and Records Management (BIRM)<br>students.This cross-sectional study basically used self-administered questionnairesas data collectionmethod. The data were analysed with the aid of the Statistical Package for Social Sciences (SPSS). Findings of the study revealed that majority of respondents were aware of OPAC. The respondents used OPAC for various reasons including knowing the librarymaterialsavailable in the collection for a short time, locating library materials, and knowing the status of books – if they are available or on loan. OPAC are accessed from various points including in Library, Hostels,and study tables and seats made of cement locally known <br>asvimbweta.Various ICT devices such as computers in the library, smartphones and laptops are used to access OPAC. However, some challenges such as lack of basic ICT skills, lack of training, power outage were found to be hindering the usage of OPAC. The study recommends provision of training to increase skills, increase marketing strategy and purchase of a heavy-duty automatic generator to solve the power outage challenge.</p> Anajoyce Samuel Katabalwa Ester Ernest Mnzava Copyright (c) 2021 University of Dar es Salaam Library Journal 2021-07-16 2021-07-16 15 2 84 99 10.4314/udslj.v15i2. Social media marketing platforms use and effectiveness of marketing communication in the Tanzania’s telecommunication industry https://www.ajol.info/index.php/udslj/article/view/210736 <p>This paper shares the findings of a study that examined the role of social media marketing platforms in fostering the effectiveness of marketing communication in Tanzania’s telecommunication industry. Specifically, it ascertains the extent to which people’s awareness, attitude and skills facilitate the social media marketing platforms influence on the effectiveness of marketing communication. The study was conducted in the Tanzania’s largest city of Dar es <br>Salaam using Vodacom Company as a case study. Self-administered questionnaires were administered with 390 respondents and they yielded a response rate of 93.6% as 365 respondents returned the filled-out research tools. The resultant quantitative data were subjected to multiple regression analysis. The study established that, all the three independent variables had a positive influence but only two—the users’ attitude and skills—were strong predictors of effectiveness of marketing communication with a coefficient of less than 1%. These findings imply that, the organisation’s management and policy efforts have to capitalise on enhanced people’s skills and attitude towards social media platforms, as failure to do so might lead to organisational failure in realising the desired outcome from marketing efforts and hence, invite irrecoverable monetary cost. The research findings will be useful for both academics and managers who are interested in understanding and further committing to better use of the social media to enhance marketing communication practices.</p> Omari K. Mbura Copyright (c) 2021 University of Dar es Salaam Library Journal 2021-07-16 2021-07-16 15 2 39 56 10.4314/udslj.v15i2. Socio-demographic determinants of access to climate change information among tomato growing farmers in Mvomero district, Tanzania https://www.ajol.info/index.php/udslj/article/view/210784 <p>This study investigated tomato farmers’ access to climate information in Mvomero District in Tanzania. This study used mixed approach where both quantitative and qualitative methods were used. The study comprised of 60 farmers’ who were systematically randomly selected. Questionnaires, focus group discussions (FGDs), and in-depth interviews were the methods used in data collection. Quantitative data were analysed by using SPSS while content analysis was used for qualitative data. Key findings show that majority of farmers use radio as a source of climate change information. The study discovered that gender, marital status, age, level of education and income were the socio-demographic factors influencing access to climate change information. The study concludes that socio-demographic factors influence farmers’ adaptation to climate change. The study recommends the establishment of ICT climate change information systems that can provide timely, relevant, and reliable climate change information to farmers. The study also suggests the use of mobile phone technology to reach out a wider population of farmers.</p> Evaristo Eliakim Sanga Emmanuel F. Elia Copyright (c) 2021 University of Dar es Salaam Library Journal 2021-07-16 2021-07-16 15 2 121 136 10.4314/udslj.v15i2. Access to assistive technology among students with visual impairment in higher education institutions in Tanzania https://www.ajol.info/index.php/udslj/article/view/210786 <p>Access to assistive technology (AT) among students with visual impairment is highly dependent on their availability and the technical know-how of the users. This study reports the challenges students with visual impairment experience in accessing assistive technology and their coping mechanisms in Tanzania’s higher education institutions. The study used semi-structured interview and an open-ended questionnaire to collect data from17 students with visual impairment and four transcribers. The resultant qualitative data was subjected to descriptive and thematic analyses. The study has identified lack of knowledge on how to <br>apply assistive technologies, limited ICT infrastructures, and shortage of assistive technology tools as major challenges for students with visual impairment when accessing AT in higher education institutions. Two major categories of problem-focused coping—social support networks and personal efforts—emerged. The former covers support from skilled/sighted peers and institutions in terms of training on assistive technology. The later deals with private learning through the Internet and other sources, sharing of available resources, use of smart phones, utilisation of alternative devices and borrowing of AT devices from other colleagues. Thus, the study recommends higher education institutions to provide sufficient and sustainable financial investment in AT in addition to improving their affordability to ensure that students with VI attain education equity. Similarly, students with visual impairment and their transcribers need regular training on assistive technology to enhancet heir accessing of assistive technologies.</p> Dalton H, Kisanga Sarah E, Kisanga Copyright (c) 2020 University of Dar es Salaam Library Journal 2021-07-16 2021-07-16 15 2 137 151 10.4314/udslj.v15i2.