Negative Advertising as a Strategy of Persuasion in the 2002 Presidential Election Campaign in Zimbabwe

  • J Kangira


This paper was first presented at an international conference dubbed About An African Athens: Rhetoric And Democracy that was held at the Centre for Rhetoric Studies, University of Cape Town from 6 to 11 June 2004. The conference was held to celebrate 10 years of democracy in South Africa at that time.

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eISSN: 0379-0622