An extension approach for the National Grazing Strategy based on farmer characteristics in the Eastern Cape.

Abstract

The development of a sound communication programme for the National Grazing Strategy should be based on an understanding of the characteristics of the farmer population of the area concerned. The social, socio-demograhic, socio-economic, socio-phychological, communication and agricultural production characteristics of the population must be identified, and then be used to formulate a communication programme. Information obtained from 153 farmers in six farming communities was used to develop an extension approach for the National Grazing Strategy.Language: English

Keywords: Adoption; characteristics; Communication; development; diffusion; eastern cape; Farmer characteristics; farming; grazing; grazing strategy; improved farming practices; national grazing strategy; production; south africa; strategies