Cost and returns analysis of catfish marketing in Aba South Local Government Area of Abia State, Nigeria

  • M.E. Njoku
  • E.I. Offor
Keywords: net income, efficiency, marketers, market share


The study analyzed the cost and returns of catfish marketing in Aba South Local Government Area of Abia State. Specifically, the study ascertained the socioeconomic profile of respondents, ascertained costs, returns and net returns of the marketers, determined the marketing margin, marketing efficiency and market share of participants in the market and estimated the determinants of income from catfish marketing. The constraints militating against catfish marketing were also identified. Multi-stage sampling technique was adopted in sampling 60 catfish marketers for the study. Data were collected using structured questionnaire. Data were analyzed using net returns and regression models. Results showed that majority of the respondents were male within active working age of 37 years. About 72% of the marketers were married, and 93.3% of them had formal education. The marketing of catfish was found to be viable as indicated by positive net returns of ₦109,539.67 per month. The coefficient of marketing efficiency was 83.8%, while the market share for wholesalers and retailers was 41.17 and 58.2%, respectively. Result of regression analysis indicated that marketing experience, age, education and quantity of catfish handled were significant at various probability levels. Inadequate capital and high cost of transportation were the major constraints to catfish marketing. It was recommended that catfish marketers should form cooperative society to enhance their access to finance, and the relevant variables that significantly influenced net income should be considered in policy issues.

Keywords: net income, efficiency, marketers, market share


Journal Identifiers

eISSN: 1119-7455