Analysis of the structure and performance of egg marketing in Damaturu Metropolitan Area, Yobe State Of Nigeria

Abstract

This paper determines the structure and performance of egg marketing in Damaturu metropolis, Yobe State of Nigeria. Data were collected using well-structured questionnaire from 60 purposively selected egg marketers. Descriptive statistics, Ginni co-efficient, gross margin and marketing margin analysis were used to analyze the data. Results show that the egg market approaches pure competition in nature, with a Ginni co-efficient of 0.5154 and a marketing margin of 6.42%. It is revealed further that egg marketing was profitable with a gross margin of N45/crate. The marketing channel analysis showed that the market comprise of the centralized and decentralized channel. It was observed that the problems of egg marketing in the area included high supply cost, high cost of transportation and inadequate capital. The study therefore, recommends that marketers should form functional cooperatives so as to reduce the cost of transportation. Government should provide loan and credit facilities to marketers of egg so as to increase their scale of operations.