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Journal of Research in Forestry, Wildlife and Environment

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Marketing analysis of snail in selected market in Ibadan Metropolis, Oyo State, Nigeria

T.O. Babatunde, A.S. Kehinde, O.O. Babatunde

Abstract


The study on the marketing analysis of snail farming was carried out in Ibadan metropolis; using 100 structured questionnaire to collect data out of which 95 were retrieved. A multistage sampling technique was used in sample enumeration. Descriptive and inferential statistical methods were employed in analyzing the data collected. Archachatina marginata is the commonest species (73.7%) in the markets, sold mostly for consumption (72.6%) and primarily sourced from the wild. Snail marketing is dominated by youths, mostly females (86.3%). The supply of snails is irregular and the business is funded from personal savings and support from cooperative society. Economic analysis showed that marketers require ₦50,000 – ₦250,000 as working capital, with a resultant profit of ₦100,000 – ₦150,000. Snail marketing efficiency was 1.33. In conclusion snail market is profitable in the study area.

Keywords: Snail, Marketing, efficiency, constraints




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