Marketing analysis of snail in selected market in Ibadan Metropolis, Oyo State, Nigeria
The study on the marketing analysis of snail farming was carried out in Ibadan metropolis; using 100 structured questionnaire to collect data out of which 95 were retrieved. A multistage sampling technique was used in sample enumeration. Descriptive and inferential statistical methods were employed in analyzing the data collected. Archachatina marginata is the commonest species (73.7%) in the markets, sold mostly for consumption (72.6%) and primarily sourced from the wild. Snail marketing is dominated by youths, mostly females (86.3%). The supply of snails is irregular and the business is funded from personal savings and support from cooperative society. Economic analysis showed that marketers require ₦50,000 – ₦250,000 as working capital, with a resultant profit of ₦100,000 – ₦150,000. Snail marketing efficiency was 1.33. In conclusion snail market is profitable in the study area.
Keywords: Snail, Marketing, efficiency, constraints