Marketing analysis of snail in selected market in Ibadan Metropolis, Oyo State, Nigeria

  • T.O. Babatunde
  • A.S. Kehinde
  • O.O. Babatunde
Keywords: Snail, Marketing, efficiency, constraints

Abstract

The study on the marketing analysis of snail farming was carried out in Ibadan metropolis; using 100 structured questionnaire to collect data out of which 95 were retrieved. A multistage sampling technique was used in sample enumeration. Descriptive and inferential statistical methods were employed in analyzing the data collected. Archachatina marginata is the commonest species (73.7%) in the markets, sold mostly for consumption (72.6%) and primarily sourced from the wild. Snail marketing is dominated by youths, mostly females (86.3%). The supply of snails is irregular and the business is funded from personal savings and support from cooperative society. Economic analysis showed that marketers require ₦50,000 – ₦250,000 as working capital, with a resultant profit of ₦100,000 – ₦150,000. Snail marketing efficiency was 1.33. In conclusion snail market is profitable in the study area.

Keywords: Snail, Marketing, efficiency, constraints

Published
2019-10-14
Section
Articles

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print ISSN: 2141-1778