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Towards a Global 21<sup>st</sup> Century African Popular Music: ASSATA Band as a Case Study


AM Emielu

Abstract

The world is increasingly becoming a global village, due mainly to the technological advancements of the 21st century and increased interactions and collaborations between peoples of the earth. Consequently, compartmentalization of cultures is fast giving way to the emergence of a 'global mass culture' with increasing cultural exchanges and adaptations. Musically, this has translated to increasing collaboration between African and Western musicians as seen in ASSATA; a French-Nigerian band. This paper seeks to identify the implications of this development for African music and musicians, with a view to reposition African music and musicians for the global challenges of the 21st century.

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eISSN: 2458-746X
print ISSN: 0855-1502