Public relations and pricing on the utilisation of information resources in academic libraries in Cross River State, Nigeria

Abstract

The study examined the influence of public relations and pricing on the utilization of information resources in academic libraries in Cross River state. Two hypotheses were formulated to guide the study. Survey research design was used for the study with a population of 362 library staff from six tertiary institutions in Cross River State. A census study was carried out hence the entire population was utilized. Data was analyzed using regression analysis. The findings revealed that there is a significant positive relationship between promotion and rebranding and the utilization of information resources. The study recommended that the management of the library or university should come together and liaise with international organizations, corporate bodies in making board display services, social media platforms with library resources. The management of the library or university should also publize their library services by making awareness of library resources available to users.