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The Nigerian economy first experienced a downturn in the early 1980s, when the oil boom became more of a curse. Since then, the Nigerian youth have not come to terms with the need to make legitimate living outside white collar jobs. Incidentally, it is practically impossible for government to provide jobs for the teeming unemployed graduates. This paper highlights the potential of culture and creativity in meaningfully engaging the Nigerian youth. It submits, through an analytical approach, that culture provides a veritable means of providing job security for the Nigerian youth; and that the imperative is for them to come to terms with the stark realities on ground, adopt entrepreneurship, and depend on the immense cultural resources that abound in different parts of the country.