Marketing of library and information services by library staff in some academic libraries in Kaduna metropolis

Abstract

This paper examine the marketing library and information services in some academic libraries in Kaduna metropolis. The study was  guided by five (5) objectives which are; to determine the types of information services for marketing in academic libraries, to determine  the marketing strategies adopted by the libraries, to determine the issues involves in marketing of library services, to identify the  challenges militating against the marketing of academic library services and to provide ways of addressing the notable challenges.  However, relevant literatures were reviewed in line with the study. Descriptive survey method was adopted and 61 questionnaires were  retrieved and were used for the study. Data collected were analysed and tabulated in simple percentage tables. Findings from the study  reveals that several techniques are been employed in marketing library services. However, the most commonly used techniques are exhibition and display of new materials and staff friendliness to users. The study concludes that marketing library services is necessary in  order to achieve the objectives of the library and to enlighten the users on the relevance of library use. Several services were available for marketing. However, three library services were highly available. The study however recommended that Library management should  expose librarians to marketing library services through trainings, conferences, seminars, workshop and symposiums.