Effectiveness of Information Service Delivery through Marketing of Library Resources and Services

Abstract

This study examined the effectiveness of information service delivery through marketing of library resources and services. A descriptive survey design was used for the study with a population of 119 library staff. Complete census was adopted as the entire population was used for the study. The instrument for data collection was structured questionnaires. In analyzing the data, descriptive statistics such as percentages, mean and frequency tables were used. The findings of the study showed that the library services that are available for marketing in the university library include lending services, reservation services, interlibrary loan, document delivery services, current awareness services amongst others. The study also revealed that the respondents showed mixed attitude towards marketing of information. Findings also discovered that different methods are used in marketing of library information resources and services which ranges from exhibition and display, organizing trainings, seminars and workshop, media release through radio and television amongst others. The findings equally showed that the problems militating against marketing of library information resources and services include lack of effective communication between librarians and users, inadequate fund, lack of facilities to market library resources and services, network problem andpoor access to information technologyamongst others. It was recommend that more funds be allocated to developing libraries by the parent organization, that library management should expose librarians to marketing library services through trainings, conferences, seminars, workshop and symposiums and that facilities that are needed for effective marketing of library services should be provided to libraries.