Emblematic Analysis of APC “Broom” and PDP “Umbrella” Logos as Symbols of Communication

Abstract

There are several political parties in Nigeria but the ruling party, All Progressives Congress and the People’s Democratic  Party are the two most renowned parties across the nation. However, each party has its logo, which they identify them  with, for instance, the ruling party (APC) has “broom” as its logo while the major opposition party, PDP has “umbrella” as its own logo. These two logos have both connotative and denotative meanings. Perhaps, this is why the parties  selected them as a way of communicating to the citizenry that they are out to protect their interest. This paper,  therefore, analysed the emblems of the two major parties to determine their meanings and how the meanings reflect  governance. It is anchored on the semiotic theory. The analysis reveals that that APC logo is symbolic of a party out to  sweep away the wrath in the society. However, the positioning of the broom in the logo from a traditional sense has association with occultism. The PDP logo is symbolic of protection. Nevertheless, it is assumed that it has tolerance for  misdemeanors.