Article Sidebar
Published:
Feb 4, 2020DOI:
10.4314/jae.v24i1.1Keywords:
Article Details
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
JAE supports free online communication and exchange of knowledge as the most effective way of ensuring that the fruits of research and development practice are made widely available. It is therefore committed to open access, which, for authors, enables the widest possible dissemination of their findings and, for readers, increases their ability to discover pertinent information. The Journal adopts and uses the CC BY-NC-ND license. Under this license users are permitted to: Copy and distribute the article (non-commercially); you can’t change or alter the article in anyway; Users are not allowed to data mine the article.
Main Article Content
Social-cognitive factors influencing household decisions to grow orange-fleshed sweet potato in Uganda
Abstract
This study examined the role of social-cognitive factors in farmers’ decisions to cultivate orange-fleshed sweetpotato as a food-based approach to alleviating vitamin A deficiency among rural households in Uganda. Cross-sectional survey data collected from 341 randomly selected household level decision-makers drawn from two rural districts in Uganda were analysed using hierarchical regression. Perceived capability and perceived social approval significantly predicted household decisions to grow orange-fleshed sweet potato (p≤0.001). Overall, decision-makers’ subjective norms and control beliefs were found to be significant mediators (p≤0.01) of the orange-fleshed sweet potato acceptance process. These results point to a cardinal role for processes that create supportive social and cognitive environments in promoting the cultivation of bio-fortified technologies such as orange-fleshed sweet potato.
Keywords: Orange-fleshed sweet potato, social approval, Uganda
