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Apr 30, 2023Keywords:
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Analysis of Tigernut Processing and Marketing in Port Harcourt Local Government Area, Rivers State
Abstract
The study analyzed the profitability of selected tigernut processors and marketers in Port Harcourt Local Government Area, Rivers State, Nigeria. Specifically, the study described the socio-economic characteristics of tigernut marketers and processors; described the channels of distribution linking the marketers and processors, ascertained their processing method, determined their marketing cost and return, and identified the constraints encountered by them. A multistage sampling technique was employed in selecting the sample size for the study. Data was collected using a structured questionnaire administered to 30 respondents. Descriptive statistics such as tables, means, frequency and distribution table, percentages, Gross Margin Analysis and Likert scale were used to collect the data. The result of the study showed that 63.3% of the sampled respondents are within the economically active age bracket of 31-40 years. About 63.3% of respondents are females while 36.7% are males, which shows that women are more involved in tigernut processing and marketing in the study area. About 70 % of the respondents were married, household size is about 63.3% of 6-10, Average level of experience is about 6-10years indicating that most of the marketers have been in the business for a long time and are therefore conversant with the problems of tiger nut processing and marketing in the study area and how to manage the risk involved in the business. Four distribution channels were identified, these are producers through wholesalers and retailers to consumers, producers through wholesalers to consumers, producers through retailers to consumers and producers to final consumers. The results also showed that a total variable cost (TVC) of N213100 was incurred during business while a total revenue (TR) of N603000 with a gross margin (GM) of N389900. The findings of the study also show that N0.65 was obtained as the rate of return which implies that for every N1 invested N0.65 kobo was gained by the respondents. The major identified constraints were multiple taxation, transportation, lack of finance and lack of processing machines while the minor constraint was storage.
