Adoption and utilization of programme communication variables in community development projects in South-West, Nigeria

Abstract

The study examined the adoption and utilization of programme communication variables in community  development projects. The low participation in community development has been attributed to the ineffective  dissemination of specific community development information to community members. Descriptive survey  research design was adopted and multi-stage sampling procedure was used to select 300 respondents.  Self-structured questionnaire and Focus Group Discussion (FGD) was used to collect data for the study. Data  from demographic were analysed using percentages while Pearson Product Correlation Moment were used to  analyse the hypotheses. The findings revealed that there was a positive significant relationship between  adoption of communication and usage of programme communication. The result also established that there  was a positive significant relationship between adoption of programme communication and citizen  participation in community development projects. The study concluded that social and community  mobilisation is a potent factor in ensuring citizen participation in the life cycle of community development  programmes. The study therefore, recommended that change agents should pay attention to these  communication variables at every stage of a project’s life cycle in mobilizing and disseminating development information.

KEY TERMS: Adoption, utilization, programme, communication, variables, community development projects