Review the performance of brokerage firms and their role on increasing investment trust and the degree of stock liquidity
The main goal of present study is to review the performance of brokerage firms and their role on increasing investment trust and stock liquidity degree, in this regard, the role of brokerage firms is studied on increasing investors’ trust and stock liquidity degree by utilization of four independent variables (providing general and specific services, customer orientation, using updated technologies and using standards and managerial forms). The population is the brokerage firms in Tehran stock Exchange until end of year 2012, 107 brokerage firms in Khorasan province have been studied as samples. Tools for data collection were a questionnaire made by the researcher analyzed through SPSS software. The results indicated positive and significant relation among research variables.
Key words: the performance of brokerage firms, investment trust, stock liquidity degree.