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Interactions between nation branding and corporate branding

S Najm Roshan
M Mahmoudi Maymand
A Jowkar
O Karimi


The aim of this article is studying interactions between nation branding and corporate branding through reviewing the literature. Results show that both branding of a country and its corporates have influence to each other, either positive or negative effect that is called virtuous cycle or a vicious cycle. In fact, these two types of branding, act as a synergistic reinforcement tool to protect, improve or enhance the other one and therefore should be observed and maintained simustainasly.

Keywords: National Reputation, CorporateBranding, Brand Positive Cycle, National Identity

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print ISSN: 1112-9867