PROMOTING ACCESS TO AFRICAN RESEARCH

Journal of Fundamental and Applied Sciences

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Small and Medium Enterprises (SMEs) future development: a comprehensive review on customer retention programme in retaining customer loyalty

H.A. Mohd Abd Majid, S.N.F. Ahmad Sharif, S.N. Sulong, M Omar, S.N. Syed Yassin, R Raju, Z Zakaria, F Zakaria

Abstract


No Abstract

Keywords: small and medium enterprises (SMEs); customer retention program; loyalty;  advantage card; monetary reward




http://dx.doi.org/10.4314/jfas.v9i5s.70
AJOL African Journals Online