Main Article Content

Small and Medium Enterprises (SMEs) future development: a comprehensive review on customer retention programme in retaining customer loyalty


H.A. Mohd Abd Majid
S.N.F. Ahmad Sharif
S.N. Sulong
M Omar
S.N. Syed Yassin
R Raju
Z Zakaria
F Zakaria

Abstract

No Abstract

Keywords: small and medium enterprises (SMEs); customer retention program; loyalty;  advantage card; monetary reward


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print ISSN: 1112-9867