Impact of digital communication technologies on the Nigerian mass media: Implications and insights into disruptions

Abstract

The Nigerian media has always required technology to broaden reach and expand influence on the audiences across Nigeria and the globe. The story of the media in Nigeria has been that of disruptions brought by  technological improvements especially in printing, radio and television  broadcasting. Each incremental progress comes with perculiar challenge. Therefore, this study focused on the  specific  trajectory of technological  disruptions within the Nigerian media environment in order to provide a  comprehensive overview that  highlights the radical nature of these  disruptions and their transformative effects on the media industry;  implications of these changes  on the Nigerian mass media to effectively address the challenges they pose. Using Technological Determinsm Theory  and Technology  Acceptance Model as theoretical underpinning and among  other things, the study recommended robust collaboration between technology firms and traditional media industries. It also advocated creative  ways of swimming with the tide in a more creative way.