Public Relations Role and Impact in Managing Environmental Related Crisis in the Niger Delta
AbstractThat the Niger Delta crisis in Nigeria has assumed a dimension fit to be described as a global affair is not in dispute. What is however disputable is why it has taken so long for the crises to be resolved, especially when obvious pointers to the imbroglio have glaringly posted some strands of frosty relationships. Undoubtedly, the custodians of harmonized
relationships are the public relations practitioners. This, more than any other reason raises questions of the role and impact public relations stands to contribute resolving and managing the Niger Delta Crisis. Consequently, this paper appraises the Niger Delta situation and highlights the roles and prospective impact of applying public relations strategies/models
in managing the environmental and resource control centreed crises in the Region.