Free association experiment in determining the gender characteristics in the understanding of the concept "мong" by the speakers of Tatar linguistic culture
The relevance stated in the article the problem is due to the fact that the study of key concepts of the cultures is in recent times one of the dominant positions within the framework of the problem of interaction and mutual influence of language and cultureand the results of mass association experiment ongender-specificby the speakers of Tatar Linguistic Culture. The article includes the study of main characteristics of the concept "Моң" [moŋ] (lyrical sadness, melody) as an emotional concept in the Tatar language picture of the world and its derivations. The purpose of the study is to examine the representation of linguistic-cultural concept in the Tatar national-cultural picture of the world by means of mass associative experiment that extends the knowledge about the specifics of the Tatar mentality. The choice of methods of linguoculturological analysis, including the observation of language material and the description of linguistic facts, the method of analysis of dictionary definitions, etymological, contextual and interpretative analyses, structural-semantic modeling of lexical units, statistical method for processing language material, the associative interrogation of informants, due to the specifics of the studied material,that allow us to thoroughly review and analyze the studied concept. The analysis of the linguistic-cultural concept allows revealing the peculiarities of development of national and linguistic consciousness, to fix the reflection on the verbal level of cogitative activity of the Tatar people, the specifics of his mental world. The results of mass associative experiment can contribute to further study of the culturally significant concepts of the Tatar language picture of the world.
Keywords and phrases: education, student. Concept, linguoculturological field, Linguisticculturology, language picture of the world, the association, a mass association experiment