Retracted: Instrument for measuring the influencing of conceptual design model of ITV advertising toward impulse purchase

  • C.O. Azizah
  • S Shuhada
  • S.M. Sarif
  • M.A.A. Muin
Keywords: advertising, interactive television, impulse purchase, influencing


This article was withdrawn and retracted by the Journal of Fundamental and Applied Sciences and has been removed from AJOL at the request of the journal Editor in Chief and the organisers of the conference at which the articles were presented ( Please address any queries to


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eISSN: 1112-9867